You’re tying to figure out how to grow your blog or scale up your business but there’s never enough time, am I right?
I hear you. I’ve only been blogging for a few months but it’s taught me a lot about what it takes to really grow your blog and get noticed in the sea of millions of other bloggers out there.
One of the biggest lessons is that if you’re going to start a blog, or any business, you have to put in time and effort to make it a success.
I routinely spent 8+ hours a day working on growing my freelance writing business for a solid year. I needed my business to grow and grow fast so I could take care of my kids.
It was super stressful but it paid off. I’m approaching blogging a little differently, though.
I choose to focus on my freelancing business first because it’s my money-maker. And besides freelancing, I also need to be able to do other things. Like homeschool my kids, handle household chores and squeeze in some quiet time for myself now and then.
So instead of being the hare with blogging, I’m more like the turtle. And if you’re a busy mom too, you might feel the same way. But, you can still grow your blog and business even when you don’t have a ton of time.
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5 Ways to Grow Your Blog and Business When You’re Short on Time
Figuring out how to grow your blog and business seems impossible when every minute of your day is sucked into the void. Or at least, that’s how it can feel sometimes.
Blogging especially can make you cry big salty tears into your laptop when you constantly feel so behind.
That blogger’s making money in her third month and I have yet to join one affiliate program.
This other blogger just had a six-figure course launch and I haven’t even started my list.
There’s another blogger who got a million views on Pinterest her first week and I haven’t cracked 10K after six months.
If you’ve been blogging or trying to grow your online business for any amount of time, you’ve probably had similar thoughts. And you know what? They don’t anything for you.
In fact, they make it worse because they up your anxiety about everything you’re NOT getting done.
So let’s take a deep breath, shall we? And solemnly vow that we won’t let those nasty comparisons steer us off course anymore.
Instead, do this: learn how to grow your blog and business with the time you have, not the time you wish you had.
Sound good? Here’s how to make it happen.
1. Be realistic about your time.
How much time do you really have to commit to growing your blog and business?
According to Jon Morrow, who’s one of the godfathers of successful blogging, you need to commit at least 10 hours a week if you want to grow a popular blog. Add on another 10 if you want to grow it quickly.
20 hours a week works out to 2.85 hours a day. Look at your current schedule. Do you have around 3 hours a day to commit to blogging or working on your business?
If the answer is yes, then great. Jon Morrow would say you’re ahead of the game. But if the answer is no, then you need to know how much time you really can commit to growing your blog and business.
Maybe it’s two hours a day or just one. Whatever it is, say okay and focus on making the most of that time. Choose the tasks you can work on that are most impactful and don’t worry about the rest.
But here’s one thing I don’t want you to do. Don’t beat yourself up because you’re not getting the same results as the people who are putting 20, 30, 40, 50+ hours a week into their blog.
Celebrate your wins, no matter how small and keep your eyes on your own page so those oh-so-unhelpful comparisons don’t start creeping in again.
2. Decide what’s most important.
The easiest way to totally sabotage yourself as a new blogger or online entrepreneur is to give in to shiny object syndrome. You try to do all the things but get none of them done.
Why? Because you lack focus.
If you’re struggling with how to grow your blog and business with being a stay at home mom or working a full-time job or going to school, focus is your best friend. But what do you focus on?
Simple. You start with defining two to three specific goals. Then, you outline the most important action steps you need to take to reach that goal.
I’ll use myself as an example. When I first started freelancing, my initial goal was to make $5,000 a month. I didn’t have a set time frame; I just knew I wanted to hit my goal as quickly as possible.
So I focused on three things: networking, pitching and consistently delivering my best work. To me, those three things were most important and had the highest potential to deliver a return on my time investment.
Think about what you want to achieve in your blog and business over the next three months. (Three months is long enough to measure the results of your efforts but not so long that you lose your motivation.)
Narrow it down to just two to or three goals. Now, break it down further to what you need to make those goals a reality and work on just those things until the next quarter rolls around.
For example, your goal might be to get 500 new blog subscribers. You can’t force people to sign up for your email list or freebie, but you can drive traffic to your blog. So your action plan might look something like this:
- Write a great post that includes a useful opt-in to encourage people to sign up for your list
- Promote that post in Facebook groups
- Create an eye-catching pin for the post and add it to your pinning rotation
That’s just three steps. Three steps is doable right?
If it still seems overwhelming, break it down even more. Take one day to outline your blog post. Then draft it another day.
The next day, create a quick content upgrade to go with it. Set up the automation for it with your email provider.
Publish the post and double-check it for SEO, grammar and spelling errors. Create one pin graphic and pin that post directly to your “Best of” board.
Promote the post once a day in a different Facebook group. Manually it 2-3 times a day to group boards on Pinterest or schedule it in Tailwind.
The goal is to make your blog and business tasks as manageable as possible for the time that you have.
3. Get rid of your biggest time sucks.
Everybody has something they waste time on.
Watching TV, scrolling Facebook, crushing candy. The time ticks by and you end up feeling guilty for wasting it when your blog and business are sitting on the back burner.
The solution is pretty simple: you cut out things that don’t really matter to your blog and business vision.
If you don’t know what your time wasters are, try spending a week or so tracking your time every day.
Where do you go, what do you do? What’s part of your daily round?
Take note of everything you do throughout the day and how much time you spend on it. At the end of the week, look through each day and separate your time into different categories.
Your biggest chunk of time might be earmarked for sleeping, but what about the rest of your days?
Seeing your time broken down can help you figure out where your time drains are so you can ditch them for good.
This doesn’t just go for the things you’re wasting time on when you’re not working on your blog and business either.
Do you waste hours agonizing over pin graphics or blog headlines?
Have you spent weeks working on a 50-page lead magnet when a simple checklist or cheat sheet could get the job done?
Are you waiting to land your first freelance writing client because you haven’t crafted the ultimate pitch yet?
I know, it’s so easy to get bogged down in this kind of stuff. Because you want it all to be perfect.
News flash: it’s never going to be perfect. So stop wasting time on things that aren’t truly vital to your blog and business growth.
4. Grow your blog and business in the gaps.
Trying to grow your blog and business is a marathon but it’s the shorter sprints that can sometimes yield results.
Think about your day. Where can you find small blocks of time to work on your blog or business?
During soccer season, I brainstorm blog post ideas or email freelance clients while my kids practice. I use the two hours they’re at our monthly homeschool art class to draft new posts.
Those are larger chunks of time but I can still get things done to grow my blog and business even when I only have a few minutes to spare. I just use those times to do smaller things like:
- Pinning a few of my posts to Pinterest
- Commenting on blogs from influencers and bloggers in my niche
- Watching/reading a lesson from whatever blogging course I most recently signed up for
- Reading a tutorial post about a blogging skill I want to learn
- Dropping a link to my latest post in one of the Facebook promo groups I’m a member of
These are little things but combined, they can add up to something bigger because they help drive traffic to my blog.
You may be focused on the big steps you need to take to grow your blog and business but ask yourself what you can do with a few minutes here, a few minutes there. Then do those things.
For example, say you’re trying to get more clients for your virtual assistant business. Some small things you can do in a few minutes include:
- Pitching one prospective client
- Sharing your website or blog on Facebook
- Updating your Hire Me page
- Scanning your favorite job board for VA openings
Again, these are little things. But you might be surprised at what these baby steps can do for your blog and business in the long run.
5. When you can’t do everything, do ONE thing.
I get that you want to do all the things to grow your blog. So do I.
But can I do that realistically? Nope. Not all in the same day anyway.
So here’s what I do instead: I do one thing at a time.
Some days, that one thing is all I get done. Some days, it’s not.
But as long as I’ve gotten that one thing — whether it’s making a new lead magnet, writing a new post or just pinning for 10 minutes — I feel like I’ve made progress.
If you’re struggling with what to do first or next, pick one thing and work on it until it’s done. Cross it off your list and move on to the next.
Doing one thing at a time might make you feel like you’re moving forward at a snail’s pace but you’re still moving. And if that one thing helps you grow your blog and business, that’s all that really counts.
What Are You Doing to Grow Your Blog and Business?
Growing a blog or business isn’t a cake walk but it can be soooo rewarding when you pull it off. And if you feel yourself catching major guilt of how much time you aren’t able to spend on your blog or business, just remember that you’re not alone.
What’s the biggest time or productivity challenge you’ve faced with growing your blog and business? What tips do you have for getting stuff done when it seems like you have no time?
Tell me about it in the comments. And remember to share this post if it helped you!